Media and Communications
Develops strategic communications campaigns designed to influence collective action and behavior change. The team focuses on media, marketing and communications services including communications planning, social marketing campaign management, outreach strategy, social media strategy development, public relations and graphic design.
Media and Communications contributes to the success of LPHI programs and initiatives by guiding the strategic development for regional and statewide social marketing, mass media and community outreach campaigns, while forging consulting relationships with external organizations to support their social marketing and community outreach planning needs at the local, state and federal levels.
During the last three years, through a contract with the Regional Planning Commission’s Bicycle and Pedestrian Safety Program, the division developed three mass media social marketing campaigns to educate motorists, pedestrians and bicyclists about safer ways to share the road. In 2010, the division was awarded a two-year contract to manage the statewide cessation promotion needs of the Louisiana Department of Health and Hospitals Tobacco Control Program (TCP).
Continuing into 2011, through a subcontract with RTI International, Media and Communications serves as the local partner to develop regional outreach campaign strategies for the Children’s Health After the Storms (CHATS) project, currently in pilot phase, which will study potential adverse health effects among youth who lived in temporary housing trailers after the storms. In addition, planning is underway for Katrina and Rita Housing Effects (KARHE) Registry, a CDC-funded project that seeks to develop a registry of individuals who lived in FEMA trailers after Hurricanes Katrina and Rita.
Check out a few samples of the Division of Media & Communications’ work below: